Before commissioning a software video, decide what the viewer needs to understand. A first-time visitor may need the value of your product explained. A buyer comparing tools may need to see a workflow. The right format follows that question.
An explainer introduces the value
A SaaS explainer connects a user problem with the way your product helps. It can combine interface animation, voiceover, typography and a short product story. Use it when people need a clear introduction before exploring individual features.
The Vocora AI voice app portfolio breakdown shows an interface-led approach. Discuss the product story and visual direction before choosing how much UI detail to include.
A demo shows a specific workflow
A product demo answers a practical question: how does someone complete this task? Map the starting point, actions and final result. Supply current screen recordings or approved UI files so the video reflects the version of your software that users will see.
A launch Short focuses on one idea
A vertical launch video or feature Short has less space for detailed navigation. Choose one benefit, one feature or one useful moment, then give viewers a clear next step. A full walkthrough may need a separate video rather than being squeezed into the same edit.
Prepare the production brief
- Product URL and target user role.
- The problem, feature or workflow to explain.
- Approved UI assets or a demonstration recording.
- Voiceover language, brand assets and pronunciation notes.
- Placement: homepage, launch campaign, onboarding or social media.
- Required runtime, aspect ratios, cutdowns and deadline.
Use demonstration data in screen recordings. Remove customer information, passwords and access tokens before sharing files. If the interface is changing during production, identify who will approve the final screens.
Agree the scope before animation
Confirm the script and storyboard approval stages, number of scenes, revisions, voiceover, final formats and any editable-file handover. Ask whether a social cutdown is a separate deliverable. Compare quotes by what they include rather than by runtime alone.
Give the viewer one next step
A homepage introduction might invite people to explore the product; a feature demo might lead to a trial or sales conversation. Share that destination in the brief so the ending supports the way you sell.
See SaaS explainer and product demo examples, then send your product link and intended audience to discuss a suitable scope.
Discuss your project brief ↗